Luisa M. Florez Herran
Designer • Artist • Product Development Consultant
Creating distinctive products, collections, and wearable sculptures through design, strategy, and craftsmanship.

Every brand has a story to tell. My role is to help translate that story into products people can wear, collect, and connect with.
I work with emerging jewelry, accessory, and lifestyle brands to develop distinctive product identities through concept development, technical design, production consulting, and creative strategy.
Whether building a collection from the ground up or refining an existing product line, I help bridge the gap between vision and execution, guiding ideas from concept to production.
See the latest publications on the Passion Projects Jornal
To see more publications click on the tab Passion Projects Journal or press on one of the images below






